What You Didn't Realise You Needed to Know About Purpose, Behavioral Patterns, and Human Motivation with The Behaviour Report (Dan Gregory and Kieran Flannagan)

Seeking purpose is a universal desire, yet it's crucial to question whether we're embarking on this quest with the right perspective. While starting with 'why' aids in directional and strategic planning, it's akin to setting a goal. Real purpose, the kind that profoundly influences our behaviour, motivates us intrinsically, and shapes our habits from the core, begins by delving into who we are at our essence—aka our DNA Of Purpose.

Understanding purpose as an integral part of our identity allows us to gain insights not only into our own motivations but also into those we lead. It becomes the catalyst for mobilising change and fostering progress.

In today's podcast episode, we are joined by two incredible guests, Dan Gregory and Kieran Flannagan, co-founders of The Behaviour Report. With decades of expertise in advertising, they have transitioned their focus to help leaders, teams, and organisations decipher and lead human behaviour. Explore with us as we decode the true essence of unlocking our DNA Of Purpose.

Visit www.TBR.news or connect with @TheBehaviourRpt to delve deeper into the cutting-edge research on Behavioral Trends & Strategy, and gain insights to navigate the realms of personal development, motivation, and fulfilling, purpose-driven lives.

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