In the first session, Rebecca guides you through thought-provoking questions aimed at uncovering your personal story, expertise, and future aspirations. This session aims to reveal aspects about yourself and your capacity to elevate your influence and impact that you may not have been aware of. With a wealth of experience coaching clients and interviewing numerous podcast guests, Rebecca possesses a natural talent for asking questions that open up new perspectives and possibilities. Proficient in the art of deep listening, she distils and consolidates your body of work into a personalised summary, capturing your brand essence, influence intersection, and potential topic areas.

Takeaways:

Self-Discovery: Through a series of thought-provoking questions, clients have the opportunity to delve into their personal story, expertise, and future aspirations. This process fosters self-discovery and unveils aspects they may not have previously recognised.

Expert Questioning: Leveraging her vast experience coaching clients and interviewing podcast guests, Rebecca demonstrates an innate ability to ask questions that open up new perspectives and opportunities in the client's influence journey.

Deep Listening: Rebecca's mastery in the art of deep listening ensures that the client's responses are thoroughly understood and considered. This active engagement contributes to a more personalised and tailored experience.

Personalised Summary: Following the session, Rebecca distils and consolidates the client's body of work into a personalised summary. This document captures the essence of their brand, identifies potential positions of a brand and highlights core topic areas for further exploration.

In key two, Rebecca takes the client through the personalised summary, providing context for the strategic ideas presented. This includes defining the overarching brand position and exploring proposed topic ideas. Additionally, Rebecca collaborates with the client to gain a deeper understanding of who they think their target audience and why. Simultaneously, across key one and two, Rebecca conducts a comprehensive marketing audit of the client's existing brand, identifying what's effective and areas for improvement.

Takeaways:

Contextual Understanding: Through the personalised summary, clients gain a contextual understanding of the strategic ideas presented in week one.

Alignment with Proposed Audience: Rebecca collaborates with clients to better understand the target audience they would like to reach and why.

Strategic Insights: Clients benefit from Rebecca's strategic insights, which are woven into discussions about brand positioning and topic ideas. This guidance contributes to a more refined and strategic approach to building influence.

Marketing Audit: Rebecca conducts a thorough marketing audit between key one and two, providing clients with a clear understanding of what is currently working well within their brand and areas that may require improvement. This insight helps inform strategic decisions moving forward.

To transform your expertise into influence, understanding your target audience and translating your influence for that audience is paramount. In key three, building on the branding summary, we craft a set of questions for you to conduct In-depth interviews with individuals you aspire to work with. The goal is to unearth their challenges, capturing firsthand their struggles and perceived needs. This valuable information lays a strong foundation for the next steps. Subsequently, we create a customer avatar, a dynamic representation that evolves as your research into your client’s needs progress. Essentially, this session equips you with the tools to bridge the gap between your assumptions about your client and their actual identity. We not only give them a name but also bring them to life as a tangible, real person in your understanding.

Takeaways:

Client-Centric Approach: Recognising that understanding your client is crucial for transforming expertise into influence.

In-Depth Interview Template: Crafting a targeted set of questions for in-depth interviews with potential clients, aiming to uncover their challenges, struggles, and perceived needs directly from their perspective.

Customer Avatar Creation: Developing a dynamic customer avatar that evolves with ongoing research, providing a visual representation of your target audience's characteristics, preferences, and evolving needs.

Bridging Assumptions and Reality: Equipping you with tools to bridge the gap between your assumptions about your client and their actual identity. This ensures a more accurate and nuanced understanding.

Personalisation: Naming and bringing the customer avatar to life as a tangible, real person in your understanding, fostering a personalised and empathetic approach to

This key is a dedicated pause to review the ongoing work. We've developed the initial influence branding summary, conducted a marketing audit, formulated in-depth client questions, and crafted an impact avatar. There has also been work completed in between these sessions. With these elements in place, the focus is on connecting the dots across each aspect to inform crucial decisions for shaping the actual influence strategy. The primary goal is to arrive at clear decisions regarding the next steps in the process.

Takeaways:

Holistic Review: Taking a dedicated moment to comprehensively review the progress made so far.

Connecting the Dots: Focusing on connecting the dots across all elements to gain a holistic perspective and inform critical decisions for shaping the actual influence strategy.

Informed Decision-Making: The primary goal is to arrive at clear decisions regarding the next steps in the process, ensuring that each aspect contributes cohesively to the overall influence strategy.

With the brand position and topic areas now solidified and a clear grasp of the target audience, Rebecca guides you in distilling the core pillars of the content strategy. Collaborating with the client for each topic, she establishes key learning outcomes and aligns personal insights with research. This process lays the foundation for the entire influence strategy, spanning social media posts, podcasts, e-courses, and keynotes. By the end of this session, Rebecca also delivers a content map for each topic, and by the conclusion of session six, you receive copies for the short biography, long biography, and topic outlines.

Takeaways:

Content Strategy Foundation: Rebecca collaborates with the client to distil core pillars of the content strategy, establishing key learning outcomes and aligning personal insights with research.

Comprehensive Influence Strategy: The refined content strategy forms the basis for various facets of the influence strategy, encompassing social media posts, podcasts, e-courses, and keynotes.

Practical Deliverables: Rebecca provides tangible tools, including content maps for each topic, and by the end of session six, you receive copies for the short biography, long biography, and topic outlines.

If you aim to own your voice and distinguish yourself, beyond speaking engagements, you must also develop what's termed as cornerstone content in addition to a branding strategy. This might take the form of a podcast, a regular newsletter, a video series, or an ebook, depending on your preferences. This session is devoted to pinpointing the most effective content strategy tailored to your brand and target audience. Rebecca will then share valuable tips, insights, and tools drawn from her personal experience. Additionally, she'll facilitate a complimentary strategy call with a member of her world-class network of coaches who are experts in the area you are interested in.

Takeaways:

Content Strategy Exploration: Identifying the most effective content strategy for your brand and target audience, considering options such as podcasts, newsletters, video series, or ebooks.

Personalised Approach: Tailoring the chosen content strategy to align with your brand identity and resonate with your specific target audience.

Insights and Tools: Benefit from Rebecca's valuable tips, insights, and tools derived from her personal experience in content creation and brand building.