Mastering Leadership & Growth in the Purpose Economy For Your Business Success with Aaron Hurst

Welcome to the DNA of Purpose Podcast. In this show, we unveil the insights, tools, and mindset shifts that empower you to build trust, champion adaptability, and muster the courage to unleash your DNA of Purpose—a purpose that's essential for sparking conversations, leading teams, rallying communities, and influencing cultural shifts that guide humanity toward the solutions reshaping our future.

Today, I am beyond excited to share with all of you a guest who has been at the top of my guest list since the day I started this podcast. His name is Aaron Hurst, and I consider him the godfather of the purpose movement and a true pioneer in the realm of purpose-driven leadership.

He's best known as the author of "The Purpose Economy." This book predicted the rise of purpose as a primary driver of economic growth and innovation. He coined the term ‘Purpose Mindset’, and in partnership with NYU, developed the first commercial measure of employee fulfilment. Aaron has spearheaded national and global studies on purpose in the workplace and in higher education, partnering with leading corporations and universities. 

Aaron is also the founding CEO of Imperative, a venture-backed start-up that pioneered the first employee purpose profiling technology. This innovation has empowered hundreds of thousands to discover and own their purpose at work. Today, the platform also functions as a peer-coaching platform, becoming a vital tool for connecting and developing employees in light of trends redefining the future of work.

In addition to Imperative, in 2001, Aaron founded the Taproot Foundation, catalysing a massive $15 billion pro bono service market across the US and helping establish markets in over 30 countries. Yet, his achievements don't end there. Recognised by institutions like Ashoka and the Manhattan Institute and authoring the 'Purposeful CEO' series for Fast Company, Aaron's insights have appeared on platforms such as The New York Times, Wall Street Journal, and Bloomberg TV.

In our discussion today, we'll delve deep into the DNA of Purpose, navigating the rich tapestry of Aaron's life and revealing the pivotal moments that directed his purpose and passion. We'll debunk myths, trace the evolution of the purpose economy since 2014, and explore the connections between purpose, leadership, and the forthcoming phase of global economics—and much more.

Website: https://purposeeconomy.com/