Don’t Start with Why. Start with Who.

Purpose isn’t something you retrofit onto an organisation. It’s alive, a code like DNA, unique to every leader and team. Start with who you are and who your people are. Switch on that code. Energise your team. Adapt with a world in motion. Turn that energy into results that matter for the people inside your business and the people you serve outside it.

"Rebecca is always an inspiration to me. I’ve learned a great deal about purpose from Japanese philosophy and the concept of Ikigai and yet, I can say I’ve learned just as much, if not more, from my conversations with Rebecca about her DNA of Purpose framework."

Héctor García, author of Ikigai: The Japanese Secret to a Long and Happy Life

Purpose Matters

Purpose is the most powerful driver of performance and wellbeing at work. Research shows that more than 70% of employees see it as the factor that matters most, outranking pay, perks, and location yet only half feel it in their day-to-day work.

Research shows that while most executives believe purpose is alive in their organisation, only a small fraction of frontline employees agree. This disconnect erodes trust, fuels disengagement, and holds back growth.

DNA of Purpose exists to change that. It activates what is already true within your leaders and teams, turning purpose into action that drives performance, strengthens culture, and transforms change into lasting impact.

About Rebecca

Rebecca Maklad has spent a career decoding purpose-driven influence. Recognised as a leading authority in this space, she has worked with hundreds of leaders, founders, and changemakers to create clarity of purpose that ignites ideas, mobilises communities, builds companies, and sparks global movements.

Founder of The Supernova Tribe, she built a platform for visionary speakers, charity founders, and social entrepreneurs creating systemic change. She later became Director of Future Crunch, scaling a global movement for intelligent optimism and science-backed storytelling.

She is now the creator of The DNA of Purpose, the upgrade for leaders and teams who want to evolve by design, ignite their people, and turn uncertainty into a strategic advantage.

Rebecca also created Ignite Your Influence, a purpose-led program that has guided more than 200 leaders to clarify their mission, claim their authority, and share their message on TEDx stages, in bestselling books, thriving businesses, and on global platforms.

Host of The DNA of Purpose Podcast, ranked in the top five percent globally, Rebecca has interviewed more than 120 pioneers shaping business, society, and culture, with listeners in over 50 countries.

Powerful Speaker

We are living in a new era of work where clarity and meaning have become the ultimate strategic advantage. Employees, customers, and stakeholders no longer just expect organisations to deliver results , they expect them to stand for something real. This is a defining moment to unlock the core code of who you are and use it to fuel culture, performance, and growth.

Rebecca’s high-energy keynote takes audiences inside The DNA of Purpose a proven framework for decoding identity, aligning teams with meaning, and transforming disruption into a springboard for innovation and impact.

The DNA Of Purpose Podcast